HOW UBER CONQUERS A CITY IN SEVEN STEPS

Uber … not a fan 🙁
Ralph

………………………………….

2.Recruit drivers aggressively
There’s no Uber without a critical mass of drivers, so the company offers $1,000 sign-up and referral bonuses to lure them away from legacy taxi firms. For those who don’t have their own car, Uber’s Xchange leasing program allows even those with low credit scores to get deals on vehicles. However, drivers who opt for these financing deals can end up paying high prices. “The lease terms are awful – you could buy the car for what they are being leased for, or maybe even less,” said Greg McBride, a financial analyst who looked at the figures for the Associated Press. In response, Uber said the program offered weekly rentals, flexible leases, traditional leases and purchase discounts through some carmakers.

According to Uber’s arch-rival, Lyft, one of Uber’s more grubby tactics includes allegedly ordering and cancelling more than 5,000 rides from Lyft in order to make drivers think the service was less reliable and to drive passengers looking for available cars to Uber. Uber denied the allegations.

[By Olivia Solon; more at The Guardian, 12th April 2017]

Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *